Featured Selection

INSTA IDA

"TERO RISTI"

Likes, likes, likes… Introducing the star of this Music Video of the Week : Insta Ida from techno producer Tero Risti’s eponymous title.

Thanks to video artist Stefan Nacke’s tremendous work, we get to see Ida’s dedication to her online followers grow into a suffocating obsession for likes. Though Ida was born from outstanding, bold, 3D images, she ends up stuck in a 2D interface made of her own self-absorption.

How far will she go in her attempt to transcend this virtual prison? What about us? How far would we go?

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