Featured Selection

Käärijä x Erika Vikman

"Ruoska"

Announcing our Music Video of the Week, we proudly present Käärijä & Erika Vikman’s “Ruoska,” directed by the vibrant Viivi Huuska @vitunviivi
 and produced by Breakfast @breakfast.helsinki

“Ruoska” delves into the complex dance between pain and pleasure, portraying life through a kinky lens where the sting of suffering only intensifies the craving for more. ⛓️Simultaneously, it sheds light on the issue of online bullying, elegantly depicted in the video through anonymous characters, extraterrestrial movement and otherworldly aesthetics.

Director Huuska has an identifiable style – she delivers nothing less than iconic. Thank you to the whole production team for creating an experience, they knew what they were doing.

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